by Ani Torosyan, Director of ONE Strategy I grew up in San Jose, California during the time when Silicon Valley was beginning to make its technological mark on the world, and the dot com boom was emerging. My family actually immigrated to the states when I was about three years old, and with both of them being engineers, San Jose proved to be a good place for us. When I
I hear this a lot from clients: “I’m such a small company and have such a simple concept – why do I need to waste time on writing a business plan?” Well, the short answer is, “because you want to be successful.” Every company, regardless of its size or structure, needs a strategy or vision. And the best way to organize such a plan is to put it in writing.