To celebrate the launch of our company’s new website, we had ran a drawing for giving away a FREE iPad mini.  After a month of submissions from people all over the social media landscape, it was time to close the contest and randomly select our winner.  Drum roll please… Suzie Shatarevetyan!  I was over-the-moon excited when I saw Suzie’s name come up for the random selection. Quick history on our history:  Suzie

I have come to realize that many small business owners find the entire process around owning, building, and maintaining their website to be unclear, frustrating, challenging, and confusing.  If you’re on this same boat, don’t worry you’re not alone.  If I had to place a number on it, I would say over 75% of our clients came to us with this same mindset, and fortunately, we were lucky enough to

Welcome to The Expert Exchange, a new blog series we’re rolling out to connect local small business wizards with each other. Let’s face it: as CEO (Chief EVERYTHING officer) of your company, you rarely end the day with extra time on your hands to scope out services and talents you are in need of for your business. This is where we’d like to help connect the dots, and get you

  Are you thinking of redesigning your website in 2015? What you probably don’t know is that there is a lot that goes into designing a high quality, memorable website. A good web design should be intuitive and highly usable, satisfying both your clients and your marketing needs, effectively communicating your brand identity. Most importantly, a successful website MUST be mobile-friendly (Responsive Web Design). Here are top 5 web design

Being your own boss feels exhilarating and fulfilling. Many people see business ownership as the best route to financial and career freedom, so it’s no surprise that according to inc.com two thirds of people under thirty are interested in starting their own business. Unfortunately, more than 50% of companies fail in their first five years. Their founders spend much of their time skipping luxuries, vacations and sometimes-even meals. Being an

Written by Ani Torosyan, director of ONE Strategy The reason I’m effective at what I do is because I THINK LIKE A BUSINESS PERSON! I’m not simply a graphic designer, I’m not simply a web developer, I’m not simply a brochure maker. I am a branding expert, and that means I create meaningful, powerful brands for my clients which evoke emotion and appreciation from their clients. So here’s a question,

Regardless of the industry you’re in, knowing your costs is essential for success.  It’s the age-old process of how to make a profit: money earned MINUS cost of goods equals your profit.  Thus, in order for you to be able to make a profit, you must know what your cost of doing business is, so that you can appropriately and accurately price your service or product. So what are your


Sep 2013

ONE and ON-E

by Ani Torosyan, Director of ONE Strategy I grew up in San Jose, California during the time when Silicon Valley was beginning to make its technological mark on the world, and the dot com boom was emerging.  My family actually immigrated to the states when I was about three years old, and with both of them being engineers, San Jose proved to be a good place for us. When I

I hear this a lot from clients: “I’m such a small company and have such a simple concept – why do I need to waste time on writing a business plan?” Well, the short answer is, “because you want to be successful.”  Every company, regardless of its size or structure, needs a strategy or vision.  And the best way to organize such a plan is to put it in writing.