Are you thinking of redesigning your website in 2015? What you probably don’t know is that there is a lot that goes into designing a high quality, memorable website. A good web design should be intuitive and highly usable, satisfying both your clients and your marketing needs, effectively communicating your brand identity. Most importantly, a successful website MUST be mobile-friendly (Responsive Web Design). Here are top 5 web design trends for 2015 to help you reestablish and freshen up your brand identity.

 1. Huge background images

Big background images are extremely trendy in modern web design today. You’re sure to see more and more websites with a large, jaw-dropping photo on the home screen. This big background photo design is popular because it has the opportunity to really “wow” your visitors visually. These large images, if done right, can be very impactful drawing the user in and setting a mood. Just make sure that your photo is truly awesome, high-quality image. An example of huge background image web design is Anna Safronck website.

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http://www.annasafroncik.it/

 

2. Video Background Web Design

Websites generally are storytelling tools and storytelling can be more effective when visuals and motion are involved so the ideas and emotions can be transferred to the visitor easier. It is not a brand new idea but in 2015, this trend will grow even more with the endless possibilities of 3D graphics and HD quality videos to build that impression of real life experience.

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http://thisisdk.com/

 

3. Responsive Web Design

We cannot stress enough the importance of this Design Feature. Every third website visitor now uses a mobile device and websites that do not offer mobile optimized versions are causing an unpleasant experience and eventually lose potential customers, as users tend to abandon the website if it doesn’t render well on mobile device. So when designing a content heavy website you always need to take care of how mobile devices will display it.

 

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4. “Mobile first” Web Design

Staying consistent with the need of having a responsive website and catering to your mobile savvy consumers, this type of design promotes the idea of designing your content and overall website with the mobile version as the main platform that users will utilize to view your content. Adopting a mobile first approach when designing or redesigning your website ensures that you will maximize your potential and reach more of your target audience. This means you need to be brief, focused on the content and performance. A great example of this is THE VERGE, a news website with lots of colors and imagery. They have done a great job on optimizing it for mobile devices with a clean layout.

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http://www.theverge.com/

 

5. Tile/Grid Based Web Design

Tile or grid based design, also known as cards design approach, is not new in the web design scene, but it lately started getting more traction as it is reusable and very responsive-with the tiles stacking nicely on different screens and forming a flexible layout that looks clean on any screen size. Many web apps like Pinterest and Istagram are utilizing the grid based design very successfully.

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http://www.theverge.com/

 

6. Material/Flat design

Material/Flat design is the idea of simplifying the user experience and providing a two-dimensional layout and design. Elements should be flatter and cleaner; ornamentation, like shadows are no longer in. The overall look of the website should appear to be uncomplicated both visually and in terms of content.

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http://www.snowbird.com/

 

7. Scroll over click

In 2015 there will be more emphasis on scrolling then clicking to influence visitors to opt in to your product or services. Today, single page scrolling is an old concept re-imagined. It allows you to take a single page and break it into many ideas instead of having to load a new page, your user just scrolls down for a new idea and before making a choice on what to click, they see all the products and services you have to offer.

 

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http://squarespace.com/

 

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