Being your own boss feels exhilarating and fulfilling. Many people see business ownership as the best route to financial and career freedom, so it’s no surprise that according to inc.com two thirds of people under thirty are interested in starting their own business. Unfortunately, more than 50% of companies fail in their first five years. Their founders spend much of their time skipping luxuries, vacations and sometimes-even meals. Being an
Written by Ani Torosyan, director of ONE Strategy The reason I’m effective at what I do is because I THINK LIKE A BUSINESS PERSON! I’m not simply a graphic designer, I’m not simply a web developer, I’m not simply a brochure maker. I am a branding expert, and that means I create meaningful, powerful brands for my clients which evoke emotion and appreciation from their clients. So here’s a question,
Regardless of the industry you’re in, knowing your costs is essential for success. It’s the age-old process of how to make a profit: money earned MINUS cost of goods equals your profit. Thus, in order for you to be able to make a profit, you must know what your cost of doing business is, so that you can appropriately and accurately price your service or product. So what are your
I hear this a lot from clients: “I’m such a small company and have such a simple concept – why do I need to waste time on writing a business plan?” Well, the short answer is, “because you want to be successful.” Every company, regardless of its size or structure, needs a strategy or vision. And the best way to organize such a plan is to put it in writing.