Datev Outreach is non-profit organization reaching out to Armenian families affected by domestic violence, in the greater Los Angeles area. After conducting an initial client brief with Datev Outreach, we were able to understand and grasp the principle mission of the organization, and what/how to highlight the group’s strengths, vision, and core messages to the community. The “winged” logo for Datev conveys its powerful message of giving wings to those individuals who have lost their foothold. It is a beautiful logo for its namesake, Datev, and delivers emotions of hope and strength. One Strategy was also commissioned by Datev Outreach to generate a strategic plan for the organization, which is used by the organization for many purposes: grant proposals, organizing the group’s cross-functional committees, financial planning, and operational procedures.