DryMaster Systems is a leader in the professional carpet cleaning industry, and offers individuals or small companies to become authorized DryMaster Affiliates. They provide their clients with proven marketing and sales methods, and superior cleaning technologies.
ONE Strategy designed, developed, and executed a comprehensive re-branding and marketing strategy for the company, in order to update them into the most current digital trends. ONE Strategy re-branded their main selling tool, the “Carpet Cleaning Business Guide”, to reflect a more modern, attractive design aesthetic and at the same time, to convey important business information in an easily-understandable manner.
We also completely overhauled DryMaster’s website, and transitioned them from a static HTML website to a dynamic content management system (CMS) platform, in order to stay current with all of their affiliate clients. Some key features we implemented on their new site include: SHOP (e-commerce) with over 300 product SKUs at the time of launch, live online chat with website visitors, affiliate-only login areas (such as forums and discussion boards), multiple contact forms, digital flipbook to view the business guide, which is accessed by invitation-only, and lots more.