The founders of start-up EcoLux Paints contacted ONE Strategy to help them with all of their brand and business strategy needs. We kicked-off the project with naming the company EcoLux Paints, which ties in the eco-friendly nature of their paint products and the luxurious Italian style of their finished walls. We created the brand identity to visualize the new company name. We then developed a comprehensive business plan with financial models, and a company concept piece & presentation to shop around to potential investors and distributors. This project continue to be a work in progress, as the client secures the necessary contracts to grow their luxury paint empire.