In His Shoes

In His Shoes is an organization which rallies support for those who suffer in the world.  Partnering with a non-profit group whose mission, actions, and messages are so closely in-line with their brand identity has been a breath of fresh air.  ONE Strategy was commissions by In His Shoes to create an official brand identity for the organization, and create a website that could house all of their digital productions (such as podcasts, blogs, videos, and events) in one central location..

Solutions Provided

  • Brand Architecture
  • Website Design
  • Podcast Integration
  • Social Media Strategy

Multi-Media Blog Website

Optimized Navigation Experience

ONE Strategy designed and developed a fully responsive, multi-device compatible website for IHS, which is capable of housing text, audio, video, image, and gallery blog posts.   We created custom mega-menus to promote better usability on the site, and display all of the client’s content in an organized, readable fashion.


Social Media / iTunes Integration

At ONE Strategy, we understand that creating content is only part of the journey. Ensuring that your viewers have quick, easy access to your content is key. Thus, the “sharing” strategy we developed for IHS ensures that all of their content delivery channels are integrated with social sharing channels, and delivery of their podcast is connected to major distribution hubs (such as iTunes, Stitcher Radio, Blubrry). Other social integrations we created on the IHS site:

  • Youtube: Integrated YouTube Channel video directly into IHS site
  • Auto-posting of latest blog and podcast posts onto Facebook and Twitter
  • Mailchimp newsletter signup integration



The new IHS website delivers an optimized browsing experience across the wide variety of mobile and desktop resolutions by leveraging responsive design architecture.


Podcast Integrations

Getting the IHS Message Out

In His Shoes’ largest following is through its podcast. Thus, we designed a user-friendly system for IHS’s audience and visitors to engage in.

We established many channels for IHS followers to find the podcast stream, via: iTunes, Stitcher Radio, Blubrry.




Messages of hope, love, forgiveness, and inspiration are very important to IHS, and their mission. We incorporated these sentiments in a typographical wallpaper design. This wallpaper graphic is use on the client’s website, social media channels, and print stationery.

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