Stella B Coaching Brand & Site Refresh

Stella B Coaching offers business and life coaching to individuals, businesses, and larger organizations.  ONE Strategy worked with Stella Balasanian to create a fresh, new brand identity and website for her growing coaching organization.

Solutions Provided

  • Brand Architecture
  • Website Re-Design
  • Concept Piece PDF
  • e-Commerce / Social Media

Responsive Design Architecture

We created a responsive, fully-customized wordpress website for the client, fully-loaded with custom graphics and beautiful visuals.

A woocommerce (e-commerce) solution was designed into the site to allow the client to offer an online shopping experience to her customers within her own site.


Brand Strategy

We designed a family of sub-brands for Stella B Coaching, in order to be able to bring a visual identity to each of their program offerings.  The sub-brands each have unique design components, but at the same time, tie nicely with the style of the parent brand.

Program Sub-Brand
Exudes leadership, strength, and femininity
Concise & Getting down-to-business
A place where IDEAS are born
Variation used on social media channels

Re-Branding Strategy

Stella Balasanian, the owner and powerhouse behind her coaching business, was looking to refresh and modernize her company’s website. From our initial client brief, we knew this was going to be wildly exciting and creative project.

ONE Strategy consulted Stella on a comprehensive brand strategy, with a plan to re-brand the company using Stella’s personal image and style. We created the “Stella B Coaching” brand, and synced the company’s new identity amongst all crucial touchpoints.

  1. stellab-before
  2. stellab-after

Slide to View Before and After Brand Transformation for Stella B Coaching

Media Kit PDF

We specialize in “Concept Piece” creations, where we take a large mass of unorganized information from a client, and deliver a comprehensive, visually-appealing PDF that communicates important aspects of the client’s business.

In Stella’s case, we created a short media kit & speaker profile document, which she can use to educate her audience about who she is, and what she has to offer.  The PDF itself contains hyperlinks throughout the document, to link readers to her social media and other contact channels.


We specialize in integrating out-of-the-box technologies to your business, to help streamline and optimize your business operations. For Stella B Coaching, we integrated systems such as:

  • Mailchimp Newsletter SignUp
  • TimeTrade Online Scheduling
  • Individual List SignUp from website

  • Custom banner graphics for all social media channels
  • Integration of social media links to main site
  • Auto-publicize functionality on site to push posts to select social media channels automatically

Data That’s Fun

We wanted to incorporate a visual “About Stella” in her media kit, and we chose the infographic route to do so.

Information can always be presented in a creative and fun way.

Ready to Start a Project?

Let’s create something amazing